Lloyds Bank: Crossword Clues

British bank Lloyds ran a targeted print campaign to encourage its older, affluent customers to try its market-leading banking app.

Campaign details

Brand: Lloyds Bank Brand owner: Lloyds Banking Group Agencies: MediaCom UK, adam&eveDDB Market: United Kingdom Industries: Banks Media channels: Newspapers Budget: Up to 500k

Executive summary

Lloyds Bank's strategic priority is to help its customers feel in control of their banking. It does this through its market-leading app, but older customers were not engaging with it.

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