Listerine: Tartar Control Zero Alcohol

UM

Oral care brand Listerine relaunched itself as alcohol-free mouthwash leader in Colombia with a cross-media strategy focused on mobile.

Campaign details

Brand: ListerineBrand owner: Johnson & JohnsonAgency: UM BogotáCountry: ColombiaIndustries: Oral healthMedia channels: Cinema, Integrated, Mobile & apps, Online display, Online video, Programmatic display, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Oral care brand Listerine wanted to relaunch itself as the alcohol-free mouthwash leader through a cross-media campaign focused on mobile, where addressable content would be the core pillar to generate greater impact. We achieved this through personalising communications to align with content that users were consuming in real time....

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