Listerine: Tartar Control Zero Alcohol

Oral care brand Listerine relaunched itself as alcohol-free mouthwash leader in Colombia with a cross-media strategy focused on mobile.

Campaign details

Brand: Listerine Brand owner: Johnson & Johnson Agency: UM Bogotá Country: Colombia Industries: Oral health Media channels: Cinema, Integrated, Mobile & apps, Online display, Online video, Programmatic display, Social media, Television, 500k - 1 million

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