Campaign details

Brand: Listerine
Brand owner: Johnson & Johnson
Lead agency: UM, J. Walter Thompson São Paulo
Contributing agencies: Sony Pictures Television, Johnson & Johnson Indústria e Comércio de Produtos para Saúde LTDA
Country: Latin America
Industries: Oral health
Media channels: Content marketing, Events & experiential, Games & competitions, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Search marketing, Social media, Sponsorship - media, Television, Word of mouth, advocacy
Budget: 1 - 3 million

Executive summary

In 2017, Johnson & Johnson LATAM focused on Listerine, looking to strengthen the value of the brand and its relevance among product users and non-users with the purpose of expanding its consumption base.