Lifebuoy: Paanch Ki Paathshala (School of 5)
Campaign details
Brand: LifebuoyBrand Owner: Hindustan Unilever LimitedLead agency: PHD IndiaCountry: IndiaIndustry: Bath toiletries, soapsChannels used: Mobile & appsBudget: Up to 500k
Executive summary
Diarrhoeal death is the second-leading cause of death among children. Of all the Indian states, research shows Bihar is one of the worst affected in terms of child mortality.
A study revealed a startling fact; the root cause of all such diseases and ailments had a correlation with hand...