Lifebuoy: World's largest COVID campaign

Soap brand Lifebuoy used a targeted multichannel approach to educate three sectors of society in India on the importance of hand-washing during the Covid-19 pandemic and reinforce its stature as market leader.

Campaign details

Brand: Lifebuoy Brand owner: Unilever India Agency: Mindshare Fulcrum Market: India Industries: Bath toiletries, soaps Media channels:Gaming & in-game advertising, Integrated, Mobile & apps, Online video, Product sampling, Social media, 5 - 10 million

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