Lifebuoy: Hackwashing

Soap brand, Lifebuoy, hacked people's existing hygiene routines to dramatically reduce infections at a religious festival in India.

Campaign details

Brand: Lifebuoy Brand owner: Hindustan Unilever Agency: Geometry Encompass Market: India Industries: Bath toiletries, soaps Media channels: Direct marketing Budget: Up to 500k

Executive summary

This is a case of how one campaign alone contributed 5%).

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