Lifebuoy: Delivering hygiene one meal at a time

Soap brand Lifebuoy partnered with food-delivery app Swiggy to build relevance for Lifebuoy hand wash and bring about behavioural change in India by encouraging customers to wash their hands before eating.

Campaign details

Brand: Lifebuoy Brand owner: Hindustan Unilever Agency: Mindshare Market: India Industries: Mobile & apps, Online video, Product sampling, Websites & microsites Media channels: Bath toiletries, soaps Budget: Up to 500k

Executive summary

Traditionall

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