Campaign details

Brand: Lifebuoy
Brand owner: Unilever
Lead agency: Mindshare Vietnam
Contributing agency: Lowe
Country: Vietnam
Industries: Bath, toiletries, soaps
Media channels: Direct marketing, Events & experiential, Integrated, Mobile & apps, Online display, Online video, Packaging & design, Search marketing, Social media
Budget: Up to 500k

Executive summary

Every day, more than half a million children in Vietnam miss school due to preventable illnesses. Lifebuoy, the leading hygiene soap brand in Vietnam, believes in staying 'one step ahead of infection' and set out to cut sick days by half with an awareness campaign aimed at teaching children and their parents the importance of good hygiene. Lifebuoy believes the simple act of handwashing is the most effective way to keep children safe from sickness and preventable disease.