Knorr: The Irreplaceable Home Taste

Seasoning brand Knorr employed innovative AI In-Video Ad Insertion Technology to embed ads within popular Hong Kong sitcom Come Home Love: Lo And Behold to increase sales and boost brand awareness.

Campaign details

Brand: KnorrBrand owner: UnileverAgency: PHD Hong KongCountry: Hong KongIndustries: Sauces, seasonings, condimentsMedia channels: Product placement, Video on demandBudget: Up to 500k

Executive summary

Long working hours mean that Hong Kong residents are often not able to go home in time for dinner, resulting in a decline in home cooking.

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