Campaign details
Brand: KitKatBrand owner: NestléAgency: UMCountry: PeruIndustries: ConfectioneryMedia channels: Competitions & contests, Events & experiential, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Programmatic display, Social media, Word of mouth, influencersBudget: Up to 500k
Market background and context
Despite being globally recognised, chocolate bar brand KitKat did not enjoy the same status in Peru. The young Peruvian consumer perceived our brand as distant, as reflected in brand awareness of only 20% according to a brand health tracker (2018). In this context, KitKat decided to start a...