Kinder Joy: A beam in the dark

May Karim, Hana Khatib, Hassan Hachicho

Kinder Joy, a chocolate brand, launched a campaign targeting Iraqi mothers to promote the Applaydu app in Iraq.

Campaign details

Brand: Kinder JoyBrand owner: FerreroLead agency: MindshareCountry: IraqIndustries: ConfectioneryMedia channels: Mobile & apps, Programmatic display, Social mediaBudget: 0k

Executive summary

Kinder Joy released Applaydu mobile app. We had to cut through the local clutter, stand out globally with a limited budget and no market data. We used the app features to identify various parenting personas and customize our targeting. We launched using multi visuals followed by retargeting. The campaign stood out across all fronts, exceeded our KPIs and ranked number 7 out of 118 global...

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