KFC: The Power of Data

Quick-service restaurant brand KFC used data-driven insights to activate a tailor-made marketing strategy for each market across the MENA region in a bid to increase sales.

Campaign details

Brand: KFCBrand owner: YUM!Lead agency: Hearts & ScienceCountry: Middle East & North AfricaIndustries: Restaurants & takewaysMedia channels: Online display, Search marketing, Social mediaBudget: 10 - 20 million

Executive summary...

Not a subscriber?

Schedule your live demo with our team today