Kellogg's Chocos: Powering Chota Bheem with Chota Laddoo

Kellogg's cereal brand Chocos used a content strategy in partnership with a popular children's animated series in India to launch three new variants.

Campaign details

Brand: Chocos Brand owner: Kellogg's Lead agency: Mindshare Country: India Industries: Breakfast cereals Media channels: Content marketing, Sponsorship - media Budget: Up to 500k

Executive summary

Chhota Bheem, an Indian animated comedy advent

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