Brand owner: Kellogg's
Lead agency: Mindshare
Industries: Breakfast cereals
Media channels: Content marketing, Sponsorship - media
Budget: Up to 500k
Chhota Bheem, an Indian animated comedy adventure television series with which Chocos had created a successful content partnership in the past, was chosen as a strategic platform to create excitement for Chocos variants. The idea was to make the variants desirable by making Bheem endorse them. We co-crafted three episodes weaving in the stories of variants Moon and Stars, Crunchy Bite and Fundoo.
One episode was dedicated to launch a new variant, Chocos Chhota Laddoos. Chhota Bheem's laddoos, a kind of sweet, had acquired cult status as a source of power and in this episode, we replaced Bheem's favourite laddoos with Chocos Chhota Laddoos.