Kellogg's Chocos: Powering Chota Bheem with Chota Laddoo

Kellogg's cereal brand Chocos used a content strategy in partnership with a popular children's animated series in India to launch three new variants.

Campaign details

Brand: ChocosBrand owner: Kellogg'sLead agency: MindshareCountry: IndiaIndustries: Breakfast cerealsMedia channels: Content marketing, Sponsorship - mediaBudget: Up to 500k

Executive summary

Chhota Bheem, an Indian animated comedy adventure television series with which Chocos had created a successful content partnership in the past, was chosen as a strategic platform to create excitement for Chocos variants. The idea was to make the variants desirable by making Bheem endorse them. We co-crafted three episodes weaving in the stories of variants Moon and Stars, Crunchy Bite and Fundoo.

One episode was...

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