Campaign details
Brand: Kellogg's CornflakesBrand owner: Kellogg's India Pvt LtLead agency: MindshareCountry: IndiaIndustries: Breakfast cerealMedia channels: Content marketing, Mobile & apps, Outdoor, out-of-home, Print, general, unspecified, Radio, Social media, Websites & micrositesBudget: 500k - 1 million
Executive Summary
India as a country still struggles with widespread poverty and a substantial part of the population still cannot access three meals a day. Kellogg's, the world's largest cereal maker, wanted to be a breakfast advocate and to assure that school children had at least a good start of their day. Furthermore,...