Campaign details

Brand: Just Eat
Brand owner: Just Eat
Lead agency: m/SIX
Contributing agencies: Karmarama
Country: United Kingdom
Industries: Restaurants & takeaways
Media channels: Direct marketing, Games & competitions, Mobile & apps, Other & ambient media, Product placement, Public relations, Sales promotions, Social media, Sponsorship - media, Television
Budget: 10 - 20 million

Executive summary

At the end of 2016, Just Eat needed to react to new competitors in the marketplace and drive customer growth. Whilst already market leader, Just Eat needed us to wave a wand and give it a platform to perform.

We partnered with one of the biggest commercial TV shows in the UK to form a partnership that would deliver entertainment every weekend and, most importantly, extend beyond the idents.