Just Eat: The Perfect Night In

Just Eat, the online takeaway ordering platform, used a TV sponsorship to increase awareness and sales in the UK.

Campaign details

Brand: Just EatBrand owner: Just EatLead agency: m/SIXContributing agencies: KarmaramaCountry: United KingdomIndustries: Restaurants & takeawaysMedia channels: Direct marketing, Games & competitions, Mobile & apps, Other & ambient media, Product placement, Public relations, Sales promotions, Social media, Sponsorship - media, TelevisionBudget: 10 - 20 million

Executive summary

At the end of 2016, Just Eat needed to react to new competitors in the marketplace and drive customer growth. Whilst already market leader, Just Eat needed us to wave a wand and give it a platform to...

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