Campaign details
Brand: Just EatBrand owner: Just EatLead agency: m/SIXContributing agencies: KarmaramaCountry: United KingdomIndustries: Restaurants & takeawaysMedia channels: Direct marketing, Games & competitions, Mobile & apps, Other & ambient media, Product placement, Public relations, Sales promotions, Social media, Sponsorship - media, TelevisionBudget: 10 - 20 million
Executive summary
At the end of 2016, Just Eat needed to react to new competitors in the marketplace and drive customer growth. Whilst already market leader, Just Eat needed us to wave a wand and give it a platform to...