John Lewis: Advertising on demand

John Lewis, the retailer, partnered with broadcaster Sky to make its Christmas ad available on-demand in the UK.

Campaign details

Brand: John LewisBrand owner: John LewisLead agency: Manning Gottlieb OMD, adam&eveDDBCountry: United KingdomIndustries: Department storesMedia channels: Social media, Television - direct response, Video on demandBudget: 5 - 10 million

Executive summary

John Lewis, the department store, launched its 'Buster the Boxer' Christmas ad in 2016 to create an emotional connection with the British public and drive retail sales over the gifting period, using our highly anticipated and emotionally engaging TV ad.

To launch our emotional AV content with scale and impact, we partnered with Sky to...

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