Jinlingguan: AI Baby Expert

Infant formula milk brand Jinlingguan partnered with smart speaker manufacturer Xiaomi to create the AI Baby Expert and appeal to new parents in China.

Campaign details

Brand: JinlingguanBrand owner: YiliAgency: MindshareCountry: ChinaIndustries: Baby foodMedia channels: Merchandise & free gifts, Voice, chatbotsBudget: No budget

Executive summary

Jinlingguan (JLG), the infant milk formula brand owned by China's...

Not a subscriber?

Schedule your live demo with our team today