Campaign details
Brand: JaguarBrand owner: Jaguar Land RoverLead agency: MindshareCountry: IndiaIndustries: Automakers & marques
Executive Summary
Jaguar Land Rover is a brand that automobile enthusiasts swear by for its sophisticated designs, evolved technology, and its niche yet chic appeal.
While JLR largely targets corporate professionals, executives and entrepreneurs, the portfolio of cars at varying price points, from XE, XF, F-Pace to Velar, appeals to different target groups with different sensibilities and tastes as well as socio-economic determinants.
LinkedIn has always been a part of the recommended media mix for JLR because...