Brand owner: Interac Corps.
Lead agencies: Zulu Alpha Kilo, Media Experts
Contributing agencies: Gimlet Creative, Transmitter Media, Zulubot
Industry: Digital payments
Media channels: Content marketing, Online display, Online video, Public relations, Radio & audio, Search marketing, Social media, Sponsorship - event, property, websites & microsites, Word of mouth, influencers
Budget: 500k - 1 million
Interac Corp is one of Canada's largest and most recognisable payments brands. Small businesses thought of Interac as a functional payments utility, when in reality, it offered the tools and services that could help scale a small business. A powerful proposition, if small businesses knew about it. This case demonstrates the role that partnerships played in elevating the Interac business brand through a relevant content programme, in an innovative format that spoke to entrepreneurs on their terms.