IKEA: 2021 new catalogue

Paloma Ho

IKEA, the home furnishing retailer, expanded the 2021 IKEA product catalogue and encouraged consumers to browse the digital catalogue in Taiwan.

Campaign details

Brand: IKEABrand owner: IKEALead agency: OMD TaiwanCountry: TaiwanIndustries: Furniture & fittings retailMedia channels: Online display, Online video, Websites & micrositesBudget: Up to 500k

Executive summary

As with every year, IKEA released the new year's catalogue in 2021. This year, though, we faced the challenge of expanding the 2021 IKEA product catalogue, communicating with different target audiences, and encouraging consumers to browse the digital catalogue. We needed to accomplish this through the use of only two advertising videos.

In order to run a marketing campaign that...

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