IKEA: 2021 new catalogue

IKEA, the home furnishing retailer, expanded the 2021 IKEA product catalogue and encouraged consumers to browse the digital catalogue in Taiwan.

Campaign details

Brand: IKEABrand owner: IKEALead agency: OMD TaiwanCountry: TaiwanIndustries: Furniture & fittings retailMedia channels: Online display, Online video, Websites & micrositesBudget: Up to 500k

Executive summary

As with every year, IKEA released...