Homecooking with Wedel
Campaign details
Brand: WedelBrand Owner: Lotte WedelLead agency1: OMD Sp. z o.o.Lead agency2: Grandes KochonosContributing agencies: Cosmo, 24/7 CommunicationCountry: PolandIndustry: ConfectioneryChannels used: Magazines - consumer, Online display, Online video, Outdoor, out-of-home, Product placement, Public relations, Radio, Search, Social media, Television, Websites & microsites, Content MarketingBudget: 500k - 1 million
Executive summary
Wedel is the oldest chocolate brand in Poland. The main brand challenge was to catch younger consumers' attention, without alienating loyal customers. The campaign...