Home Centre: A dad's job

Home furniture retailer, Home Centre, bravely tackled a cultural taboo to transform conventional Father's Day communications in the Middle East.

Campaign details

Brand: Home Centre Brand owner: Landmark Group Agency: FP7 McCann Dubai Market: Middle East & North Africa (general region) Sector: Furniture & fittings retail Media channels: Content marketing, Merchandise & free gifts, Online video, Public relations, Social media, Television, Word of mouth, influencers Up to 500k

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