Hindustan Unilever: Swachh Aadat Swachh Bharat

Nikshit Shetty and Aunkita Dey

This case study describes how Hindustan Unilever used three of its brands, Lifebuoy, Domex and Pureit, to help people in India adopt three cleaner habits - washing hands with soap, using clean toilets and drinking purified water - using online video and mobile technology.

Cleaners & detergents
Bottled waters
Bath toiletries, soaps
India

Hindustan Unilever: Swachh Aadat Swachh Bharat

Nikshit Shetty and Aunkita Dey

Campaign details

Brand: LifebuoyBrand Owner: Hindustan Unilever LimitedLead agency: PHD IndiaCountry: IndiaIndustry: Bath toiletries, soaps, Cleaners & detergentsChannels used:...

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