Hindustan Unilever: Swachh Aadat Swachh Bharat

This case study describes how Hindustan Unilever used three of its brands, Lifebuoy, Domex and Pureit, to help people in India adopt three cleaner habits - washing hands with soap, using clean toilets and drinking purified water - using online video and mobile technology.

Hindustan Unilever: Swachh Aadat Swachh Bharat

Nikshit Shetty and Aunkita Dey

Campaign details

Brand: LifebuoyBrand Owner: Hindustan Unilever LimitedLead agency: PHD IndiaCountry: IndiaIndustry: Bath toiletries, soaps, Cleaners & detergentsChannels used:...