Hicart.com: The million-dollar birthday gift

E-commerce platform HiCart launched a digital data-optimisation campaign to reach US$1m in sales on a single day to celebrate its one-year anniversary in Lebanon.

Campaign details

Brand: Hicart.com Brand owner: Hicart.com Agency: Mindshare Market: Lebanon Industries: Online display, Search marketing, Social media, Websites & microsites Media channels: Online retail Budget: Up to 500k

Executive summary

The one-year anniversary of e-commerce platform HiCart fell on 11 November 2018. The Lebanese online shopping platform sells products from different categories including beauty, sports, technology and toys. To celebrate the occasion, HiCart had a tar

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