Campaign details
Brand: HeinzBrand owner: Kraft-Heinz AustraliaLead agency: Spark Foundry Australia, Y&R NZCountry: AustraliaIndustries: Convenience, readymadeMedia channels: Cinema, Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Public relations, Social media, Sponsorship - media, TelevisionBudget: 1 - 3 million
Executive Summary
There is one consumer truth that is universal in the FMCG category: people loathe the idea of downsizing. Less is never more, particularly for everyday families battling to add more value to their shopping basket. Many well-loved Australian brands have attempted...