hearLIFE Clinic: 'Listen…'

Tahaab Rais

Dubai-based audiology clinic hearLIFE used radio to help listeners diagnose themselves for signs of hearing impairment.

Campaign details

Brand: hearLIFE ClinicBrand owner: hearLIFE ClinicAgency: FP7 McCann DubaiCountry: United Arab EmiratesIndustries: Healthcare services, providersMedia channels: Radio & audioBudget: Up to 500k

Executive summary

The UAE is not a region known for effective use of technology, especially in the healthcare sector. But we transformed an existing media channel (radio) into an experiential medium that helped people listen to content and self-diagnose for signs of hearing impairment, tackling an untapped healthcare problem.

The innovation was scalable and made hearing tests accessible to everyone, enabling us to...

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