Campaign details

Brand: hearLIFE Clinic
Brand owner: hearLIFE Clinic
Agency: FP7 McCann Dubai
Country: United Arab Emirates
Industries: Healthcare services, providers
Media channels: Radio & audio
Budget: Up to 500k

Executive summary

The UAE is not a region known for effective use of technology, especially in the healthcare sector. But we transformed an existing media channel (radio) into an experiential medium that helped people listen to content and self-diagnose for signs of hearing impairment, tackling an untapped healthcare problem.

The innovation was scalable and made hearing tests accessible to everyone, enabling us to turn cars, offices and homes into hearing clinics.

Disruptive and low-budget, it drove engagement, website traffic and clinic visits.