Headspace: Reword
Campaign details
Brand: HeadspaceBrand owner: HeadspaceLead agency: Leo Burnett MelbourneContributing agencies: InsideOut, Studio Pancho, StarcomCountry: AustraliaIndustry: Public healthChannels used: Email marketing, Magazines - business, trade, Magazines - consumer, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Technology has made online bullying nearly impossible to escape. Bullying has moved from schoolyards to social media, but kids don't think about the effect their words can...