Head & Shoulders: Helmet Hijack

James Barnett

Anti-dandruff brand Head & Shoulders revved up sales in Vietnam thanks to an innovative motorbike-based action.

Campaign details

Brand: Head & ShouldersBrand owner: Procter & GambleAgency: MediaCom VietnamCountry: VietnamIndustry: Hair careMedia channels:Mobile & apps, Other & ambient media, Outdoor, out-of-home, Programmatic display, Sales promotion...

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