Hasbro: Chewbacca Mask Star Wars

This case study describes how toy manufacturer Hasbro, turned a viral phenomenon featuring its Star Wars Chewbacca mask, into a 360º communication on TV and social networks in Spain.

Chewbacca Mask Star Wars

Rosa Llamas

Campaign details

Brand: Chewbacca Mask Star WarsBrand owner: HasbroLead agency: OMD SpainCountry: SpainIndustry: Toys, gamesChannels used:Product placement, Public relations, Social media, Television, Word of mouth, advocacy...