Harley-Davidson Canada: Common Ground

Maxine Thomas, Heather Segal, David Tremblay

Harley-Davidson, the motorbike brand, used a documentary series to connect with young people in Canada and increase sales.

Campaign details

Brand: Harley-Davidson CanadaBrand owner: Harley-Davidson CanadaLead agency: Zulu Alpha Kilo, InitiativeCountry: CanadaIndustries: Motorcycles, bikesMedia channels:Content marketing, Direct marketing, Livestreaming, Online video, Outdoor, out-of-home,...

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