Harley-Davidson: Boosting SEO with topic models

American motorcycle manufacturer Harley-Davidson rebuilt and optimised its website to attract organic traffic in order to engage a younger audience of potential riders.

Campaign details

Brand: Harley-DavidsonBrand owner: Harley-DavidsonAgency: Droga5Market: North AmericaIndustries: Motorcycles, bikesMedia channels: Search marketingBudget: No budget

Executive summary

Harley-Davidson once represented 'cool', rebellion and iconic...