Good Mood: Taste Wow, Feel Good

New water brand Good Mood majored on mobile in Vietnam to disrupt the market and build towards becoming leader in its category.

Campaign details

Brand: GoodmoodBrand owner: Suntory PepsiCo Vietnam BeverageLead agency: Mindshare VietnamContributing agency: BBDOCountry: VietnamIndustries: Bottled watersMedia channels: Mobile & apps, Online display, Online video, Programmatic display, Sponsorship - media, TelevisionBudget: 500k - 1 million

Executive summary

In recent years, Vietnamese consumers have been paying more attention to health and wellness, and becoming more conscious of their choice of beverage. They constantly search for hydration that is natural but doesn't compromise in terms of good taste.

The value-added water category in Vietnam is still in...

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