Campaign details

Brand: Goodmood
Brand owner: Suntory PepsiCo Vietnam Beverage
Lead agency: Mindshare Vietnam
Contributing agency: BBDO
Country: Vietnam
Industries: Bottled waters
Media channels: Mobile & apps, Online display, Online video, Programmatic display, Sponsorship - media, Television
Budget: 500k - 1 million

Executive summary

In recent years, Vietnamese consumers have been paying more attention to health and wellness, and becoming more conscious of their choice of beverage. They constantly search for hydration that is natural but doesn't compromise in terms of good taste.

The value-added water category in Vietnam is still in its infant stage. Water brand Good Mood – a clear water with a delicious taste – wanted to redefine water with added value by offering Vietnamese consumers guilt-free, healthy and natural hydration with a pleasant taste that would lift their mood.