Gillette Deodorants: I Don't Roll On Shabbos

Gilad Kat

Gillette deodorant used a multimedia approach, Biblical texts and a battle of synagogues to appeal to the Orthodox Jewish community in Israel.

Campaign details

Brand: GilletteBrand owner: Procter & GambleLead agency: MediaComCountry: IsraelIndustries: Deodorants, anti-perspirantsMedia channels:Events & experiential, Merchandise & free gifts, Newspapers, Other & ambient media, Product...

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