Gillette: Bachelor of Shaving

Safety razor brand Gillette drove sales in under-performing states in India through an educational approach.

Campaign details

Brand: Gillette IndiaBrand owner: Procter & GambleLead agency: MediaCom Communications IndiaCountry: IndiaIndustries: Shaving productsMedia channels:Cinema, Events & experiential, Mobile & apps, Outdoor, out-of-home, Print...

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