Gillette: Bachelor of Shaving

Safety razor brand Gillette drove sales in under-performing states in India through an educational approach.

Campaign details

Brand: Gillette India Brand owner: Procter & Gamble Lead agency: MediaCom Communications India Country: India Industries: Shaving products Media channels: Cinema, Events & experiential, Mobile & apps, Outdoor, out-of-home, Print - general, unspecified, Product sampling, Social media 500k - 1 million