Gillette: Bachelor of Shaving

Safety razor brand Gillette drove sales in under-performing states in India through an educational approach.

Campaign details

Brand: Gillette India Brand owner: Procter & Gamble Lead agency: MediaCom Communications India Country: India Industries: Shaving products Media channels:Cinema, Events & experiential, Mobile & apps, Outdoor, out-of-home, Prin 500k - 1 million

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