Gillette: BabyFace

Shaving brand Gillette targeted new dads via a multimedia campaign to try to become relevant again among Israel's beard-loving millennials.

Campaign details

Brand: Gillette Brand owner: Procter & Gamble Lead agency: MediaCom Connections Tel-Aviv, ACW Grey Tel-Aviv Contributing agencies: Tanvas, Grey Content, Stern Ariely Saar Country: Israel Industries: Shaving products Media channels:Conte 500k - 1 million

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