Campaign details

Brand: Genesis
Brand owner: Hyundai Motor Group
Lead agency: Canvas Worldwide, Refinery29, Inc.
Country: United States
Industries: Luxury automotive
Media channels: Content marketing, Events & experiential, Livestreaming, Online video, Print - general, Public relations, Social media, Sponsorship - event, property, Word of mouth, advocacy
Budget: Up to 500k

Executive summary

Genesis, the luxury vehicle division of Hyundai, wanted to generate awareness, familiarity and brand preference among independent-minded, creative female entrepreneurs. So the brand turned to Inc. and Refinery29 to create of a first-of-its-kind collaboration between these two renowned publishers.

Building on each publisher's experience in crafting bespoke live and digital experiences and leveraging the built-in trust both Inc. and Refinery29 have with their influential female audiences, we co-launched a highly successful multi-touchpoint campaign celebrating women entrepreneurs and their road to success.