GE Link Bulb: Enhance Your Lighting
Campaign details
Brand: GE Link BulbBrand Owner: GE (General Electric)Lead agency: BBDOCountry: United StatesIndustry: Home applicancesChannels used: Online video, Social media, TelevisionBudget: 1 - 3 millionCategory: Effective Channel Integration
Executive summary
GE is synonymous with light bulbs and its legendary founder Thomas Edison was one of the world's most accomplished inventors. Not only did his invention of the light bulb change the way we live, but his company changed the world.
However, in recent years competitors like...