GE Link Bulb: Enhance Your Lighting

This case study explains how GE, the technology company, launched a new 'smart' light bulb in the US to recover its lighting sales performance.

GE Link Bulb: Enhance Your Lighting

Yin Chung

Campaign details

Brand: GE Link BulbBrand Owner: GE (General Electric)Lead agency: BBDOCountry: United StatesIndustry: Home applicancesChannels used: Online video, Social media, TelevisionBudget: 1 - 3 millionCategory: Effective Channel Integration

Executive summary

GE is synonymous with light bulbs and its legendary founder Thomas Edison was one of the world's most accomplished inventors. Not only did his invention of the light bulb change the way we live, but his company changed the world.

However, in recent years competitors like...

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