Campaign details

Brand: Gallup Workplace
Brand owner: Gallup, Inc.
Lead agency: Barefoot Proximity
Country: North America
Industries: Business services
Media channels: Email marketing, Online display, Search marketing, Social media
Budget: 500k - 1 million

Executive summary

While most people know about the Gallup poll, they are unaware of Gallup's core competency – tools and consulting to improve workplace culture and engagement. However, the workplace solutions were key to Gallup's broader mission of changing the world – starting with where we spend the most time, the workplace. Gallup needed to reach HR and business leaders and show them the Gallup suite of solutions that could help transform their organization culture.

To do this, Gallup needed to harness its unique understanding of people and the workplace to create a lead-generation campaign that tapped into universal truths about work, including outdated performance review practices. We created over 20 customized landing pages to help people better understand Gallup's offerings.