Fun School with Play Doh
Campaign Details
Brand: Play DohBrand Owner: HasbroLead Agency: OMD MD RussiaCountry: Russian FederationIndustry: Toys, gamesChannels used: Content marketing, online video, Product placementBudget: Up to 500k
Executive Summary
Play Doh is already a leader in the Arts and Crafts category, and their next big challenge is gaining entry into the preschool category/educational toys sector. A new focus supposes a deeper communication with Children and Moms, which is quite expensive via massive channels like TV. However, digital is lower...