Fox Cricket: Monty – The world's first AI predictive commentator

Australian pay TV brand Foxtel created a truly game-changing campaign to encourage people to pay for a product they'd previously enjoyed for free.

Campaign details

Brand: Fox Cricket Brand owner: Foxtel Lead agency: Mindshare Australia Country: Australia Industries: TV channels, services, programmes Media channels: Mobile & apps, Online display, Online video, Outdoor, out-of-home, Programmatic display, Voice, chatbots 5 - 10 million

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