Campaign details
Brand: Ford PerformanceBrand owner: Ford Motor CompanyLead agency: Mindshare WorldwideContributing agencies: GTBCountry: United Kingdom, Germany, France, Italy, SpainIndustries: Automakers & marquesMedia channels: Content marketing, Online display, Online video, Public relations, Social media, Sponsorship - sports, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
Ford value inclusivity, and their raison d'être is to make their technology accessible to all.
We were tasked with leveraging Ford's return to endurance racing in the World Endurance Championship motor-racing series, to further exemplify...