Ford Performance: Ford Le Mans live-ad

Promoting its return to endurance racing, automobile company Ford reinforced its brand opinion in Europe focusing on the 24 Hours of Le Mans.

Campaign details

Brand: Ford PerformanceBrand owner: Ford Motor CompanyLead agency: Mindshare WorldwideContributing agencies: GTBCountry: United Kingdom, Germany, France, Italy, SpainIndustries: Automakers & marquesMedia channels: Content marketing, Online display, Online video, Public relations, Social media, Sponsorship - sports, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k

Executive Summary

Ford value inclusivity, and their raison d'être is to make their technology accessible to all.

We were tasked with leveraging Ford's return to endurance racing in the World Endurance Championship motor-racing series, to further exemplify...

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