Ford KA: Using integration to win the game of snakes and ladders

The launch of KA+, a value car model by Ford, had to be strategically planned to target the challenging and savvy buyers of value cars in the top five European markets.

Campaign details

Brand: KA+ Brand owner: Ford Lead agency: GTB Country: Europe Industries: Compact, small family cars Media channels: Cinema, Email marketing, Magazines - consumer, Online display, Online video, Outdoor, out-of-home, Programmatic display, Radio, Search marketing, Social media, Television 10 - 20 million

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