Fiat Chrysler Automobiles (FCA): The Audience Hub

Fiat Chrysler Automobiles (FCA), the multinational automobile maker, improved reach and sales by streamlining its marketing efforts to find its core US audiences and tailor creative to those specific groups.

Campaign details

Brand: Fiat Chrysler Automobiles (FCA) Brand owner: Fiat Chrysler Automobiles (FCA) Lead agency: Cadreon Contributing agencies: UM Country: United States Industries: SUVs, 4x4s Media channels: Programmatic display Budget: Over 20 million

Executive summary

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