Ferrero Rocher: Spreading love online, sending gifts on LINE

Ally Pong, Kate Chang

Chocolate brand Ferrero Rocher managed to rebrand itself from a solely romantic love symbol in the Taiwanese market to an everyday gift through a partnership with LINE.

Campaign details

Brand: Ferrero RocherBrand owner: FerreroLead agency: PHD TaiwanCountry: TaiwanIndustries: ConfectioneryMedia channels: Mobile & apps, Sales promotionBudget: Up to 500k

Executive Summary

The objective of this campaign was...

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