Extra Gum: Unwrapping a love story

Extra Gum accelerated its growth in the US by building emotional equity through a short film.

Campaign details

Brand: Extra GumBrand owner: Mars WrigleyLead agency: Energy BBDOContributing agencies: Starcom, MediaComCountry: United StatesIndustries: ConfectioneryMedia channels:Cinema, Content marketing, Online display, Online video, Packaging...