Campaign details

Brand: Eti Ahenk
Brand owner: Eti
Lead agencies: MG Media, Eti
Contributing agencies: Güzel Sanatlar, Adcolony Turkey
Country: Turkey
Industries: Confectionery
Media channels: Online video, Packaging & design, Radio & audio
Budget: Up to 500k

Executive summary

Confectionery brand Eti launched its new Ahenk product into the Turkish market with this campaign. With Ahenk, Eti announced a different offering for the milk chocolate tablet category.

The main objective of the launch was to position the product in consumers' minds as an elegant chocolate (which embraced 'me time' moments) and emphasise the importance of 'self-loving and self-rewarding.

The driving force behind the campaign was the idea of consumers listening to songs when they were indulging in 'me time', while enjoying chocolate.