Estee Lauder: Automated Playbook

Alana Zervos

Cosmetics brand Estée Lauder used tailored messaging to boost sales of its Double Wear foundation line in Hong Kong.

Campaign details

Brand: Double WearBrand owner: Estee LauderLead agency: OMD Hong KongCountry: Hong KongIndustries: Cosmetics, beauty aidsMedia channels: Online video, Programmatic display, Social media, TelevisionBudget: 500k - 1 million

Executive summary

Estée Lauder's Automated Makeup Playbook used real-time data and insight to communicate the benefits of its Double Wear product by considering women's specific individual needs in real time. Tapping into moments, factors and lifestyle choices that influence and determine what a woman needs in her makeup choice. Estée Lauder's Automated Playbook was able to provide relevant,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands