eBay: Retail Revival

To position itself as a supporter of small businesses, eBay ran a campaign in the United Kingdom focused on helping small local companies join and succeed on its platform.

Campaign details

Brand: eBay Brand owner: eBay Agency: MediaCom UK Market: United Kingdom Industries: Television Media channels: Online retail Budget: 1 - 3 million

Executive summary

eBay is the United Kingdom's biggest online marketplace, powered by 300,000 sma

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